SF Market Insights with Paulo Serna · What does it mean?
SF Market Insights
The San Francisco market with Paulo Serna
Real Estate Agent & Advisor · Level Up Group at Compass · DRE# 02150409 · data current through Sep 3, 2026.
Ask Paulo about your market The whole market siteWhat does it mean?
Market Notes are the written analysis behind these numbers: one question per issue, answered from the same governed data, in plain language. The four most recent.
Market Notes · Issue 22 · Sep 2, 2026
What a Bedroom Costs
How much does an extra bedroom cost in San Francisco? Median 2, 3 and 4 bedroom house and condo prices for the last 12 months, by district, and why the bedroom count is mostly a label for square feet.
Market Notes · Issue 21 · Aug 30, 2026
The TIC Turn
San Francisco TICs went from at asking and 37 days to +5.8% over asking and 16 days in one year. What tenancy in common is, where it is heating, and what the folklore gets wrong.
Market Notes · Issue 20 · Aug 25, 2026
The HOA Line
Pulse #20: one number on the disclosure package sorts the San Francisco condo market. Under $500 in monthly dues, 59.9% of sales cleared asking by 10%+. Over $1,000, 11.1%, and closing below asking was the most common outcome. Neighborhood map and two sales that beat their bracket.
Market Notes · Issue 19 · Aug 18, 2026
What Cash Actually Buys
Pulse #19: does cash buy a discount in San Francisco? Split answer. Condos: 1 to 7 points below the financed field under $3M, and a week faster. Houses $1.5M and up: cash closes above the financed field in every band. The row-level cut behind Issue #18.
The fifth layer
What does this mean for your home, or the one you want?
The pages above are the data and the context. What they mean for one address, one budget and one timeline is a conversation. Paulo reads this market every day.
Ask Paulo about your market (408) 834-9161